Why? Here is a definition of ‘rebranding’ from the Cambridge Dictionaries to give you an idea : “If a company rebrands itself or a product or service that it provides, it creates a new name or image for it, often to try to change the way that people think about it”.
A company’s image will influence the way people think about it. Your personal image will influence how people see and think about you. In the work place you want people to think about you in a particular way so that you can achieve the right responses. So you need to ask yourself, are you projecting the right image or is it time to change your look?
Here are some basic rules you should stick to:
* Don’t let your hair, make-up or nails let you down. Grooming is key to a successful business look.
* Wear make-up, it will enhance your looks and convey that you are in control of your life outside of work as well as at work, but keep it minimal.
* Absolutely no threadbare clothes, missing buttons, down at the heel shoes allowed.
* Your clothes should fit well and suit you and be properly laundered or dry cleaned.
* Don’t forget your own personal look.
So, taking the points above you need to look at yourself and consider each one. Is your hair colour and style making the most of you or do you need an update? Have you mastered good make-up skills and a daily routine so that you always look good whether you have 5 or 25 minutes? Do your clothes flatter you or should you change your style? Are your garments looking a bit uncared for and could you do more to keep them looking good for longer?
The Sun's 'Fabulous' magazine did a great article in January about Victoria Beckham’s image transformation in the last 6 years. They showed two photos of her, one was circa 2005 with hair extensions, blonde highlights and fake tan and the other a current photo in which she looks, as she always does these days, the epitome of a well dressed, sophisticated woman. Now that’s rebranding.
In our next blog we will look at how you can bring colour and a bit of your personality into your work wardrobe.