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New Brand Alert: Cefinn


At colour me beautiful we love to discover new brands so when we heard that Samantha Cameron was launching her own clothing line we couldn’t wait to take a peak. After all, throughout her husband’s time as Prime Minster, Samantha was known for her impeccable taste and sense of style.

Cefinn, which launched earlier this month with a capsule collection of 36 pieces is, as you might expect, reflective of Samantha’s personal style with clean lines, a simple colour palette and elegant silhouettes. Samantha says of the range: “I want to make it simple for women to feel fashionable, feminine and confident.”

Designed for women with busy lives, most of the range is washable and the easy-to-wear separates make it a dream to mix and match different items to ensure you get maximum wear and versatility from each piece.

The colour palette has been cleverly thought through so that whilst there isn’t a rainbow of shades to choose from, each colour works well when mixed with other accent shades – and there’s a colour to suit each of our dominant colour categories too!

Red – perfect for Warms, Deeps and Clears. This shade will also work for Lights but remember to wear a lighter shade with it.

Navy – a universal colour, great for all our dominant colour categories and so versatile!

Black – a great neutral for you Deeps, Cools and Clears.

Khaki – enjoy wearing this if you fall into the Warm, Deep or Soft colour category.

Our top picks from the range…

Zip Neck Funnel Dress – elegant and versatile, the perfect item to take you from the office to after-work drinks in the city.

Tailored Long Sleeve Funnel Neck Blouse – Red – beautiful with trousers or a skirt for work, or with your jeans and heels for a smart/casual weekend look.

Pleated A-Line Skirt – Navy – a great staple for your working wardrobe in a colour that will go with all of your accent shades.

Belted Cocoon Coat – a modern classic, the cocoon shape is here to stay! A great item to help you transition into Spring.

Browse the full Cefinn range at