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Dress for success: looking the part can make a difference

You can’t have missed Mary Portas’ recent comment about our female politicians. Whilst looks and clothes may not be what politicians are all about, it does help to be well-turned-out.  Admittedly, it is hard for us all to look the part every day whatever we are doing/working as/aiming for, and even more so for politicians who are ‘performing’ all day. What you wear is part of what you communicate and not paying attention to yourself (including grooming) will make you look like you don’t care about your job.  How can you look after the job in hand and those involved (for a politician that means your constituents) if you don’t take care of yourself?

It is well documented that 93% of a first impression is based on how we look and sound and only 7% is based on what we say.  For those of you who need more statistics, it takes 7 seconds for someone to form a first impression of you!  No one noticed Theresa May (the then Conservative Party Chairperson) until she wore her animal print Russell & Bromley kitten heels.  And let’s stay with Mrs. May for a second, why do you think she keeps wearing a light blue jacket?  It’s because it is the right colour for her!  She feels it, she knows it and it gives her the confidence she needs to work those long days without wearing a man’s uniform.  It isn’t only women who need a little sartorial advice, men generally don’t care as much as women do about their appearance and it often shows (politicians or not).

Making sure you make the most of yourself, personally and professionally, is what Colour Me Beautiful image consultants and stylists do.  It is an art, but there is a science behind it.  No two people are the same in terms of colouring and personality.  Budgets vary greatly but most are time-poor.  Stylists are here to help men and women feel confident about how they look and create an easy-to-manage wardrobe so that they can focus on the more important things day to day.  In the words of India Knight (The Times,16 November 2011) ‘…none of the female part of the cabinet is ugly…yet they could all do with a stylist, and there is no shame in saying it’.