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As image consultants, a hem is not just the finished edge of a garment. A hem is something that we can use to our advantage (or disadvantage). We show our clients why certain hemlines are better than others. When choosing shorts or mini skirts for example, avoid the hemline finishing at the widest part of your thigh as it will draw attention to that area.

A maxi hemline on a dress is excellent for adding length to your silhouette, but if you are petite, it can easily swamp you, particularly if the fabric is voluminous. Instead, take the hem up slightly so that your feet can be seen.

Floor skimming hemlines on wide leg trousers are sophisticated and will create the illusion of a longer, leaner you. When we say floor skimming, avoid soggy hems, they should be a few milimetres from the ground. Longer hems combined with high rises work particularly well on someone who has shorter legs; it’s an optical illusion that evens out your body proportions.

A straight hem on a midi skirt or dress can be severe and may highlight larger calf muscles or knees, especially in a straighter cut fabric. A dropped hem at the back is far more flattering.

Finally decorative hems such as handkerchief and scallops can destract the eye from other areas of your body. Oval body shapes have amazing legs so show them off with a pretty hemline.